In 1967, Bob established Bob Steinberg’s Fabric Emporium in West Hollywood on Melrose Avenue, where Suzan worked and played as a child.
This store was a major change in how fabric was sold on the retail level. It was one of the first natural fiber fabric stores with rooms of imported fabrics from all over the world, including Italian silks, South American wools, and one of the finest collections of cotton prints from India and Africa.